“Self-serve” digital advertising platforms from the likes of LinkedIn, Twitter, Facebook and Google are an incredible way to scale your advertising budget to the most micro-targeted niche. They first started with Google, got a fresh and promising spin on Facebook and have now come to Twitter and LinkedIn. Each platform has its own quirks and benefits, but I think they are worth a serious look by any marketer. Why? They reach people where they spend the most time and attention and they work well for the spend.
Anyone who has at least ten bucks should at least consider giving them a shot. Often when you are new to the platform or a nonprofit, you can get free credit. In the past couple of months I’ve gotten credits through various sources and have run ads on Twitter, Facebook and LinkedIn. Self-serve ad platforms can seem needlessly complicated so in this “big idea” I’d like to give you a few pointers on making the biggest impact you can with a micro-budget.
Who should use self-serve digital advertising
Anyone who wants to raise his or her profile and/or make sales. The most obvious advertising is for a product or service, but you may also have a creative project that you want to start seeding visibility for. Or you might be a job-seeker — don’t discount a small spend to get a few more eyes on your resume. Creative uses of the self-serve platforms earn clicks after all. [Read more…]