Twitter has a new self-serve advertising solution for small business, which is reason enough to rejoice. For a long time, Facebook and Google Ad Words were the only game in town for scalable advertising that could fit a low budget and produce actual results. [Read more…]
LinkedIn — for a long time I gave it short shrift as a “social” network. I mean, I’ve written reams and reams on Facebook and Twitter, but about LinkedIn? Nada.
That’s changing for me. Why? First, because I work at an enterprise technology company, SocialFlow, and I’m starting to recognize the benefits of being able to target users not simply by what they click on or what they say they like, but on actual job title.
That’s a huge boon when you are helping to sell enterprise-ready technology. But I’m starting to realize that LinkedIn has a lot of other uses that businesses of all sizes can take advantage of.
So how should you work LinkedIn into your workflow? [Read more…]
My friend Cheryl is a maven of audience-building. When she teaches her documentary students, she tells them, “build the audience first.”
Once we said “build it and they will come,” but in the new age of personal branding and micro celebrity, it actually makes a lot of sense. You need to build a little tribe, as it were, and then launch your baby into the world. Then you’ve already got a grass-roots community built in for your efforts. [Read more…]
Don’t Mock the Artisanal Pickle Maker, read the headline in this past Sunday’s New York Times magazine.
It tackled something that I’ve been mulling for quite a while. It’s all well and good to make novelty t-shirts or artisanal bitters, but with small, home-spun craft businesses proliferating, can they really, seriously stay afloat? [Read more…]
The other day, I was reading a long thread about pit bulls. Obviously, these pups suffer from a branding problem that gets magnified every time one of their members gets splashed across the news. The common thread of the mythos of pit bulls in the media is that there are dogs over here, and then there are pit bulls over there, pit bull being synonymous with scary, unpredictable monster. And if we fall into this type of reasoning, then it logically follows these monsters-not-dogs should be banned, banished, destroyed, right? [Read more…]