…are not something you typically see in the same headline. Unless, I guess, you are in Austin for SXSW (I sat the past one this one out this year).
But email marketing has great things to offer BBQ, says Pitmaster Daniel Delaney of Briskettown. I saw him speak on a Social Media Week panel at Whole Foods Bowery on social media and the food business.
He said something surprising but nonetheless essential: email is a major tool for his operation, helping him to turn a quixotic dream of toting a BBQ smoker to NYC into an actual revenue-generating business.
Why should you care? Because in addition to thinking about paid marketing, social and PR, you really owe it to yourself to give this tactic a second look.
Here are some resources for building an email list: